How to Build a Ford Bronco: Using Ford's Online Configurator to Customize Your Order

If you've searched "build a Ford Bronco," you're likely looking to use Ford's online Build & Price tool — the configurator on Ford's website that lets you select a trim, engine, color, top, and options before you ever set foot in a dealership. Here's how that process works, what decisions you'll be making, and why the "right" configuration looks different for every buyer.

What "Building" a Bronco Actually Means

Ford offers an online configurator at ford.com where shoppers can spec out a Bronco from scratch. You choose your trim level, powertrain, exterior color, roof type, wheel package, and available option packages. At the end, you get a window-sticker-style summary with an estimated MSRP.

This isn't a purchase — it's a configuration. From there, you can typically save your build, share it, or submit it to a local dealer as a starting point for ordering or locating a vehicle. Factory orders generally take several months, depending on production schedules and dealer participation.

Bronco Trims: The Foundation of Your Build 🏕️

The Bronco lineup spans multiple trims, and your trim choice determines which options are even available to you. As of current model-year offerings, the lineup runs from base-level to highly specialized off-road variants:

Each trim comes with its own standard features and unlocks different option packages. Not every option is available on every trim, so your intended use should drive your trim selection before anything else.

The Two-Door vs. Four-Door Decision

This choice affects nearly everything else — wheelbase, cargo space, rear seat room, and which tops are available. The two-door has a shorter wheelbase (better for tight trails), while the four-door offers significantly more interior space and practicality for daily driving or families. Some trim levels and packages are only available on one body style.

Powertrain Options

The Bronco has been offered with two engine choices:

• 2.3L EcoBoost four-cylinder — the standard engine, turbocharged, available across most trims
• 2.7L EcoBoost V6 — more power and torque, available on higher trims, often paired with an automatic transmission

Transmission choices have included a 7-speed manual with a "crawler" gear (a distinctive Bronco feature) and a 10-speed automatic. The manual is only available with the 2.3L engine. Availability varies by trim.

The Roof: One of the Most Consequential Choices

The Bronco's modular roof is a major selling point — and a significant decision. Options have included:

• Soft top — quick to fold, more noise at highway speeds
• Hardtop (molded-in-color or black) — more insulation, quieter, heavier
• Sasquatch-compatible configurations — some roof/wheel combos interact with available packages

The roof choice affects cost, noise levels, storage convenience, and resale appeal. Some buyers go soft top for the open-air experience; others prioritize the hardtop for year-round usability.

The Sasquatch Package

This is one of the most-discussed options in any Bronco configuration. The Sasquatch Package adds 35-inch tires, high-clearance fender flares, locking front and rear differentials, and a wider front track. On some trims, it's standard. On others, it's optional. It meaningfully changes the vehicle's off-road capability — and its on-road behavior, including fuel economy and road noise.

Fuel economy figures vary by engine, transmission, and whether Sasquatch is equipped. The EPA rates these separately, and real-world numbers vary further based on driving habits, terrain, and load.

Option Packages and Standalone Options

Beyond Sasquatch, the configurator offers packages grouped around specific themes — technology, towing, off-road capability, appearance, and convenience. Examples include skid plate upgrades, auxiliary switches, modular bumpers, and trail cameras. Which packages are available depends on your trim and body style choices.

Pricing adds up quickly. A well-optioned Bronco can easily reach $20,000–$25,000+ above a base trim's MSRP. The configurator shows running totals as you select, which helps, but final transaction prices depend on dealer markup, market conditions, and any available incentives — none of which the configurator reflects. 🔍

Factory Order vs. Dealer Lot

Building a Bronco online and submitting it as a factory order means you get exactly what you configured — but you wait. Finding one on a dealer lot is faster, but you're limited to what was ordered by that dealer. Dealer markups (above MSRP) have varied significantly by market and demand period.

What Your Build Depends On

No two buyers should build the same Bronco. The right configuration depends on:

• How you'll actually use it — daily commuter, weekend trails, overlanding, towing
• Where you live — road conditions, climate, whether soft tops are practical year-round
• Two-door vs. four-door need — passengers, cargo, parking constraints
• Budget ceiling — including taxes, registration, insurance, and financing
• Trail capability goals — whether Sasquatch and lockers are actually necessary for your terrain

The configurator is genuinely useful for understanding what's available and what combinations are possible. But the tradeoffs between roof types, powertrains, and packages play out differently depending on how and where you drive.