Genesis Configurator: How to Build and Price a Genesis Vehicle Online

If you've been researching a Genesis sedan or SUV, you've likely landed on the brand's online build tool. The Genesis Configurator is Genesis Motor's official vehicle customization platform, letting shoppers select a model, choose a trim, pick colors, add packages, and see how those choices affect the price — all before setting foot in a showroom.

Here's how it works, what it actually tells you, and where its limits are.

What the Genesis Configurator Does

The configurator is a build-and-price tool available on Genesis's official website. It walks you through a step-by-step selection process across several decision points:

• Model selection — Choose from Genesis's current lineup, which includes sedans (G70, G80, G90), SUVs (GV70, GV80, GV90), and available electrified variants (GV60, Electrified G80, Electrified GV70, GV80e)
• Trim level — Each model has multiple trims that bundle features at different price points
• Powertrain — Some models offer a choice between standard internal combustion engines and electrified options
• Exterior color — Paint choices are listed with any associated upcharge noted
• Interior color and material — Leather grades, two-tone options, or stitching choices depending on the trim
• Optional packages — These typically bundle technology, comfort, or driver assistance features together rather than offering purely à la carte options
• Wheels — Certain trims allow a wheel design or size upgrade

As you make selections, the MSRP updates in real time, giving you a running total of your configured price.

What "MSRP" From the Configurator Actually Means

The price shown is the Manufacturer's Suggested Retail Price — the base price Genesis recommends dealers charge before any adjustments. It does not include:

• Destination and delivery charges (a separate line item that varies slightly by delivery location)
• Dealer fees, which vary by state and by individual dealership
• Taxes and registration fees, which depend entirely on where you live and register the vehicle
• Finance charges or interest if you're not paying cash
• Any dealer-applied accessories or add-ons after the car arrives on the lot

MSRP is a useful comparison point, but the out-the-door price you'll actually pay depends on your state's tax rate, local fees, and what the dealer adds on their end.

How Genesis Trim Levels Affect the Configurator Experience 🔍

Genesis structures its trims in a way that shapes what options are even available to configure. Entry trims often have fewer configurable choices because more features are locked to higher trims. Understanding this helps you use the tool more effectively:

If a feature you want isn't showing up in the configurator, it's often because it's locked to a different trim — not missing from the model entirely.

Electrified vs. Internal Combustion Configurations

Genesis offers both traditional gas-powered and electrified versions of several models. These aren't simply the same car with a different engine — they often have different option structures, range figures, and available colors. The configurator separates these paths clearly, so when you start building, you'll typically confirm whether you want the standard or electrified powertrain early in the process.

If you're comparing the two, the configurator lets you build each version separately and compare MSRP totals side by side on your own — though it won't do that comparison for you automatically.

Saving, Sharing, and Using Your Build

Once you've built a configuration you like, the Genesis Configurator typically lets you:

• Save your build to your account or via a shareable link
• View a summary of every selected option and its pricing
• Search inventory to see if a matching or similar vehicle exists at a nearby dealer
• Request information or initiate contact with a dealership

The inventory search function is especially practical. Genesis, like most luxury brands, builds vehicles in batches with specific option combinations. Your exact configured build may or may not exist on a dealer lot — and if it doesn't, you may be looking at a factory order, which involves different lead times depending on the model and current production schedules.

What the Configurator Can't Tell You 🚗

The build tool is a research and planning resource — not a purchase contract or a final price quote. A few things it genuinely cannot account for:

• Current dealer market adjustments (markups or discounts from MSRP)
• Incentives, lease rates, or APR offers from Genesis Financial Services, which change monthly
• Trade-in value for your existing vehicle
• Your state's exact tax and fee structure, which determines a meaningful portion of the final out-the-door cost
• Real-world availability — a configured vehicle is not reserved or held

Incentive programs — including any loyalty, military, first responder, or conquest offers Genesis runs — are also handled separately from the configurator and change based on timing and location.

How Different Buyers Use the Tool Differently

A shopper deciding between the GV70 and GV80 might use the configurator to build both at a comparable trim level and compare what each costs fully loaded. A buyer with a firm monthly payment target might use it to understand which trim and options stay within a certain MSRP ceiling. Someone researching the electrified GV70 vs. the standard GV70 might use it to quantify exactly how much the electrified version adds to the base price before any tax credits enter the picture.

Federal EV tax credits — where applicable — are not reflected in the Genesis Configurator price and depend on your tax situation, income limits, and whether the vehicle qualifies under current IRS rules at the time of purchase.

What the configurator shows you is a clean, controlled pricing baseline. What you pay depends on everything that sits outside that baseline — your state, your timing, your dealer, and your financial profile.