Enterprise Plus is a paid membership that speeds up rental pickups and gives you discounts on daily rates

Enterprise Plus is a subscription program run by Enterprise Rent-A-Car that costs money upfront and then reduces what you pay per rental. Members skip the counter line at pickup, get a discount on the base rental rate (the percentage varies by location and season), and earn points toward free rental days. You do not have to be an Enterprise member to join — it is a separate paid tier above the standard rental process.

The program works best if you rent from Enterprise multiple times a year. A single vacation rental or occasional business trip probably will not save you money after you pay the membership fee. But if you rent monthly or more often, the discounts and faster pickups add real value.

Key Takeaways

  • Enterprise Plus membership costs an annual fee and gives you a percentage discount on rental rates at participating Enterprise locations.
  • Members can skip the rental counter and pick up a reserved car directly, which saves time on busy days.
  • You earn points on every rental that convert to free rental days once you reach a certain threshold.
  • The membership is worth the cost only if you rent from Enterprise at least several times per year.
  • Enterprise Plus does not cover insurance, fuel, or damage waivers — those are separate charges added to your bill.

How the discount and points system works

When you book a rental as an Enterprise Plus member, the system applies your discount to the base rate before you see the final price. The discount percentage is not fixed — it depends on the location, the time of year, and the car class you choose. A compact car in a slow season might get a smaller discount than an SUV during peak travel weeks. Enterprise publishes the discount tier for each location, so you can check before you book.

Points accumulate on every dollar you spend on the rental rate itself, not on taxes, insurance, or add-ons. Once you reach a set number of points (Enterprise sets this threshold), they convert automatically into a free rental day that you can use on any future booking. The exact point-to-free-day ratio varies, so check your membership details or ask at the counter.

Skipping the counter and reserving your car in advance

Enterprise Plus members can reserve a specific car online and pick it up without stopping at the rental desk. On the day of your rental, you arrive at the lot, find your reserved vehicle (it is marked for you), inspect it, and drive off. This works only if you have a valid driver's license, a credit card on file, and you arrive during the reserved time window.

If the reserved car has a problem or is not ready, you will need to go to the counter anyway. Bad weather, mechanical issues, or high demand can delay the lot, so do not count on skipping the desk entirely on every trip. But on routine rentals, the process is genuinely faster than the standard line.

What the membership does not include

Enterprise Plus covers only the base rental rate and the points you earn. It does not include insurance, damage waivers, fuel options, GPS rental, or roadside information. Those are all add-on charges that appear separately on your bill. If you decline the rental company's insurance and rely on your personal auto policy or credit card coverage, that choice is separate from your membership status.

The membership also does not may provide a specific car class or model. You reserve a category (compact, midsize, SUV), and Enterprise assigns you a vehicle in that class. On busy days, you might get a different model than you expected, though it will be in the same size range.

Comparing Enterprise Plus to other rental loyalty programs

Most major rental companies offer loyalty programs with similar structures: a membership fee or free tier, discounts on rates, and points toward free days. Hertz, Avis, and Budget all have versions. The real difference is where you rent most often. If you use Enterprise locations near your home or office, Enterprise Plus makes sense. If you rent from multiple companies depending on airport availability or price, a single membership will not help much.

Some credit cards offer rental car discounts and insurance as a cardholder benefit, which can overlap with or replace a paid membership. Check what your card covers before you pay for Enterprise Plus. If your card already gives you a discount and waives the rental company's insurance, the membership fee might not be worth it.

How to join and manage your membership

You can sign up for Enterprise Plus on the Enterprise website or at a rental counter. You will need a valid driver's license, a credit card, and an email address. The membership renews automatically each year on your billing date, so set a reminder if you want to cancel before the renewal charges.

Once you are enrolled, you can view your points balance, check your discount rate, and manage your reservations through your Enterprise online account. If you lose your membership card, you can still use the program by providing your membership number at pickup. You can cancel anytime, though you will not receive a refund for the current year's fee.

When Enterprise Plus saves you money and when it does not

The membership pays for itself if your annual discount savings exceed the membership fee. For example, if the fee is $50 and you rent six times a year at an average rate of $60 per day, a 10 percent discount saves you $36 per year — not enough. But if you rent twelve times a year, the same discount saves you $72, which covers the fee and leaves money over.

The math also depends on whether you would rent from Enterprise anyway. If the membership pushes you to choose Enterprise over a cheaper competitor just to use your membership, you are losing money. Use the program only if Enterprise is already your preferred rental company or if the location is most convenient for you.

Frequently Asked Questions

Do I have to use my Enterprise Plus discount every time I rent?

No. The discount applies automatically when you book as a member, but you can cancel your membership anytime if you stop renting frequently. The discount is built into the price you see, so you cannot choose to skip it on a single rental.

Can I transfer my points to someone else or use them on a rental for another person?

Points are tied to your membership account and can only be used on rentals under your name. You cannot gift points to a friend or family member, though they can earn their own membership and points.

What happens to my points if I cancel my membership?

Most loyalty programs void unused points when you cancel. Check your membership agreement or contact Enterprise directly to confirm the policy before you cancel, especially if you have points close to a free rental day.

Does Enterprise Plus work at all Enterprise locations worldwide?

Enterprise Plus discounts explore at most Enterprise locations in the United States and some international locations, but not all. Check the Enterprise website or call ahead to confirm the discount is available at your specific pickup location before you book.

Can I combine Enterprise Plus with other discounts or promotional codes?

Enterprise usually does not stack discounts, meaning you get either your membership discount or a promotional code, whichever is larger. Ask at booking or contact Enterprise customer service to confirm which discount applies to your specific reservation.