Hertz is a major car rental chain with locations worldwide, but it filed for bankruptcy in 2020 and operates differently now

Hertz was one of the largest car rental companies in the United States until it filed for Chapter 11 bankruptcy in May 2020 during the pandemic. The company emerged from bankruptcy in 2021 under new ownership and management. Today, Hertz operates rental locations at airports, city centers, and other travel hubs, but with a smaller fleet and fewer locations than it had before the bankruptcy.

If you are considering renting from Hertz, you should know that the company's current operations, pricing, and vehicle availability differ from what you may remember. The bankruptcy and restructuring affected everything from the size of the rental fleet to the condition of vehicles and the customer service experience. Understanding how Hertz works now will help you decide whether it fits your rental needs.

Key Takeaways

  • Hertz operates under new ownership since emerging from bankruptcy in 2021, with fewer locations and a smaller fleet than before.
  • Daily rental rates at Hertz vary by location, vehicle type, and season, and you should compare prices with other major rental companies before booking.
  • Hertz charges separate fees for insurance, fuel, tolls, and airport surcharges that are not included in the base rental rate.
  • You will need a valid driver's license, a credit card in your name, and proof of insurance to rent from Hertz, though the company offers its own damage coverage options.
  • Hertz has faced customer complaints about vehicle condition and billing practices, so read the rental agreement carefully and photograph the car before leaving the lot.

How Hertz pricing works and what is not included in the daily rate

Hertz quotes a daily rental rate based on the vehicle class you choose and the dates you need it. That base rate covers the car itself and the mileage, but it does not include several costs that add up quickly. The company charges separately for collision damage waiver (CDW) insurance, which typically runs $15 to $30 per day depending on your location and the vehicle. If you decline Hertz's insurance and use your own coverage or a credit card's rental protection, you still need to show proof of that coverage at pickup.

Airport locations charge a surcharge on top of the daily rate—this varies by airport but often ranges from 10 to 20 percent of the rental cost. Fuel is another line item: you can prepay for a full tank at a discounted rate, or return the car on empty and pay Hertz's per-gallon rate, which is usually higher than local gas stations. Tolls, parking fees, and late return charges are billed separately after your rental ends. Before you book, add up the base rate, insurance, airport surcharge if applicable, and estimated fuel to see the true cost.

What documents and payment methods Hertz requires at pickup

You will need to bring a valid driver's license, a credit card in your name, and proof of insurance to rent from Hertz. The credit card is used to hold a deposit—typically $200 to $500 depending on the vehicle class—which is released after you return the car and any charges are finalized. Hertz does not accept debit cards for the deposit hold, though some locations may make exceptions for customers with a Hertz membership or frequent renter status.

If you are under 25, Hertz charges an additional daily fee, usually $15 to $25 per day, and may require you to purchase their damage waiver. International renters need a valid passport, an International Driving Permit (IDP) if their license is not in English, and a credit card. Some locations also ask for a second form of ID. Bring all documents with you to the counter; missing paperwork can delay your pickup or force you to decline the rental.

Hertz damage coverage options and what they actually cover

Hertz offers Collision Damage Waiver (CDW) and Supplemental Liability Insurance (SLI) at the rental counter. CDW covers damage to the rental car from collision, theft, or vandalism, with a deductible that varies by location and vehicle type—typically $500 to $1,500. If you decline CDW and damage occurs, you are responsible for the full repair cost, which can easily exceed $5,000 for major damage. SLI covers liability if you injure someone or damage their property; it costs roughly $10 to $15 per day and covers up to $1 million in liability.

Before you buy Hertz's insurance, check whether your personal auto insurance or credit card rental protection already covers rental cars. Many credit cards offer collision and liability coverage at no extra cost, and your own insurance may extend to rentals. If you have that coverage, you can decline Hertz's options and save money. However, read the fine print on your card or policy—some exclude certain vehicle types or rental locations, and some require you to carry your own insurance on the rental. If you are unsure, call your insurance company or credit card issuer before you pick up the car.

Comparing Hertz to other major rental companies on price and availability

Hertz competes with Enterprise, Budget, Avis, and National, but it has fewer locations than Enterprise and Avis. If you are renting at a major airport, you will likely find Hertz, but in smaller cities or rural areas, other companies may have more options. Price varies by location and season, so you should check rates at multiple companies for your specific dates and pickup location. On average, daily rates range from $30 to $80 for an economy car and $60 to $150 for a midsize sedan, but these figures vary widely.

Hertz's fleet is smaller now than before the bankruptcy, which means fewer vehicle choices and potentially higher prices during peak travel times. If you have a membership with another rental company or earn loyalty points with an airline or hotel chain, you may get better rates or perks elsewhere. Use a rental comparison site to see rates from all major companies side by side, and factor in the full cost including insurance, surcharges, and fuel before deciding.

Common issues renters report with Hertz and how to protect yourself

Hertz has faced complaints about vehicle condition, unexpected charges, and billing disputes since emerging from bankruptcy. Some renters report picking up cars with existing damage that was not documented, leading to disputes over who is responsible for repairs. Others have been charged for damage they did not cause or for services they did not use. To protect yourself, photograph the entire car—front, back, sides, interior, and dashboard—before you leave the lot. Note any dents, scratches, stains, or mechanical issues on the rental agreement, and ask the agent to initial your notes.

Keep all receipts and documentation from your rental, including the initial agreement, fuel receipts, and any communication with Hertz about damage or charges. If you are charged for damage after your rental, request photos or repair estimates from Hertz and compare them to the photos you took at pickup. If you dispute a charge, contact Hertz's customer service in writing and include your documentation. Many credit card companies will dispute charges on your behalf if you provide evidence that the charge was incorrect.

How to book a Hertz rental and what to expect at pickup

You can book a Hertz rental through the company's website, by phone, or through a travel booking site like Kayak or Expedia. Booking directly through Hertz's website sometimes offers discounts or loyalty rewards if you have a frequent renter account. When you book, you will select your vehicle class, pickup and return dates, and location. The quote will show the base daily rate, but remember that taxes, airport surcharges, and insurance are added later.

At pickup, arrive at least 15 minutes early, especially at busy airport locations. Bring all required documents and be prepared to spend 10 to 20 minutes at the counter while the agent processes your rental, reviews the insurance options, and documents the vehicle condition. If the car has damage or mechanical issues, tell the agent when ready and ask them to note it on the agreement. Before you drive away, test the lights, wipers, brakes, and air conditioning to make sure the car is safe and functional.

Frequently Asked Questions

Can I rent a Hertz car if I do not have a credit card?

Hertz requires a credit card in your name to hold the deposit, and debit cards are not accepted at most locations. Some Hertz locations may make exceptions for frequent renters or members of their loyalty program, but this is not may provide. Call the specific location where you plan to rent and ask whether they accept debit cards or alternative payment methods.

What happens if I return the car late?

Hertz charges a late return fee, typically $50 to $100 per day depending on the location and vehicle type. If you are running late, call the rental location as soon as possible to let them know. Some locations may waive or reduce the fee if you notify them in advance, but this is not may provide. Always plan to return the car on time to avoid these charges.

Does Hertz charge for mileage?

No, Hertz includes unlimited mileage in most rental agreements, so you do not pay extra for the miles you drive. However, some specialty vehicles or long-term rentals may have mileage limits, so check your agreement before you book. If your rental does have a mileage limit and you exceed it, you will be charged per mile.

Can I modify or cancel my Hertz reservation?

You can modify or cancel your reservation through the Hertz website or by calling the rental location directly. Cancellations made at least 24 hours before your pickup date are usually free, but cancellations made closer to your pickup date may incur a fee. Modifications like changing your pickup date or vehicle class may also have fees depending on the terms of your original reservation.

What should I do if Hertz charges me for damage I did not cause?

Contact Hertz customer service in writing and provide the photos you took at pickup, your rental agreement, and any other documentation. Request that Hertz provide photos or repair estimates for the damage they are charging you for. If Hertz does not respond or you disagree with their assessment, dispute the charge with your credit card company and provide them with your evidence.